Saturday, March 18, 2006

Gold's Gym: Golds Gym on the move

Golds Gym on the move

Golds Gym is on the move.

It seems that they have had their best franchising month ever so far.
I guess this means they could be coming to your area soon.

You had probably better get my book then, Health Club Secrets.

Later.

Sunday, March 05, 2006

Gold's Gym -- Is It The Gym For You?

Gold's Gym

Out of the many health clubs out there for you to join,
the one that is most familiar to you will normally be the
one you gravitate to. After all, if it's well known, it has
to be good right?

Can you name another brand name club that has more
familiarity that Gold's Gym?

Sure, you've got 24 Hour Fitness, Life Time Fitness,
Bally Total Fitness, as well as women's only clubs like
Curves and Living Well Lady. But seriously, is there
another name that rings "fitness" like Gold's Gym?

With that being said, should your local Gold's Gym be
the recipient of your business?

Maybe. And here's why.

Most people don't know or understand the fact that many
of the clubs under the Gold's Gym "umbrella" are franchised
operations. What this means is that each of these clubs is
owned by an individual other than Gold's Gym. These people
license the name and systems that Gold's has created in
order to take advantage of name recognicion and business
stability.

But this is a good thing, right?

In most instances, it is. However, there are over 500 Gold's
Gym franchises in the world. Do you really think that the
Gold's Franchising Center can actually police everyone to
make sure that the Gold's name is being represented properly?

Some owners form the exception and not the rule in the manner
in which they run their clubs. Unethical behavior like slow or no
customer service, unclean facilities, poor membership management,
hard selling tactics, and other awful business practices plague these
organizations and create distrust in the local community.

Of course, most Gold's Gym franchise holders operate in a well
developed manner and will not have anything to do with the practices
listed above.

What does this mean to you as the consumer?

Obviously, it means you need to do your homework. Do not assume
that just because the name states "Gold's Gym" on the outside that
it actually represents the true embodiment of what Gold's is supposed
to be.

Make sure to do your local Better Business Bureau search and ask
around the see if you can dig up any dirt from friends and coworkers.

Should your research prove fruitfull and your local Gold's passes the
initial research, grab a week pass to test the place out. Beware of
any hard sell tactics as these are a dead give away of the customer
service level.

All in all, just because the name sound familiar, don't let that sway your
judgment until you've done the proper research. After all, you know
what they say about assumptions.

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Brad Howard is the most prolific health and fitness marketer of this generation.
His new book, "Health Club Secrets" is currently being featured in many news stories
for it's groundbreaking information on health club scams. To get it for free and to read about the insane $25,000 bet he's made, make sure to visit:
http://www.HealthClubSecrets.com

Gold's Gym

Gold's Gym

Welcome to the Gold's Gym Blog. Here we will discuss all things Gold's Gym. To learn more about Gold's Gym and other health clubs, go to

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